Aditya Birla Capital Reviews



Aditya Birla Money Stock Trading, Demat, Brokerage and Reviews 2020


Aditya Birla Account Opening Enquiry/Get a call Back

Incorporated in 1994, Aditya Birla Money Ltd (ABML) is a subsidiary of Aditya Birla Capital Limited and is headquartered in Chennai. The company was formerly known as Apollo Sindhoori Capital Investments. It is engaged in stock broking business and is a member of BSE and NSE. It also holds Portfolio Management Services (PMS) license from SEBI and is a Depository Participant with National Securities Depository Limited ("NSDL") and the Central Depository Services (India) Limited ("CDSL"). The company offers commodity trading services through its wholly-owned subsidiary Aditya Birla Commodities Broking Limited. It also holds SEBI license as a Research Analyst and an Investment Adviser.

ABML offers a wide range of services including securities broking, portfolio management services, depository and e-insurance repository services. It is also engaged in the distribution of other financial products.

Aditya Birla Money Ltd has built a pan India distribution network of over 41 branches and 807 franchisee offices spread across the states of Andhra Pradesh, Chandigarh, Rajasthan, Chhattisgarh, Madhya Pradesh, UP, West Bengal, Punjab, Maharashtra, Kerala, Karnataka, Delhi, Gujarat and Tamil Nadu and. The company serves its customer base of around 345,000 traders through online and offline modes. The company has 16,000 employees, over 2,00,000 agents / channel partners.

Key Facts About Aditya Birla Money Ltd

  • Over 25 years of trading experience, since 1994
  • Part of Aditya Birla group
  • Member of BSE, NSE, SEBI, NSDL and CDSL
  • Client base of around 345,000 traders
  • Offers trading, depository, PMS and e-insurance repository services
  • 40+ branches and 800+ franchisee offices across India
  • 16,000+ employees, 2,00,000+ agents / channel partners

How to open account with Aditya Birla Money Ltd?

Aditya Birla Money offers a trading and a demat account (2-in-1 account) to trade at BSE, NSE, and MCX. You can open a trading-and-demat account with the company in 3 convenient ways:

  1. Instant Paperless Account Opening (Online eKYC and Aadhar eSign)

Instant paperless trading and demat account opening facility are available if you are eKYC compliant and your Aadhar number is linked to your existing mobile phone number. This is a paperless account opening process. All you need is PAN Card, Aadhar Card, Scanned copy of Cancelled Cheque leaf, Income Proof (for Derivatives trading) e.g Bank Statement and a Passport size Photograph.

  1. Visit ABML Branch

ABML has over 40 branch offices located across India. You can visit any of the branches near you to open an account with the company.

  1. Contact Customer Support

You can also request for account opening to the customer service. Call and send an email to the customer care and the executives will contact you to complete the account opening formalities.


Aditya Birla Money Trading Software

Aditya Birla Money offers web-based as well as a mobile platform to their clients. It also offers good trading tools for research and analysis of stocks.

Express Trade- Desktop Trading Software

Express Trade is a fast, unique and feature-rich online desktop trading software for active traders. It is packed with many essential features like access to multiple exchanges and trade in multiple segments, Live price quotes, Advanced Charting, Open interest bar and Real-Time Portfolio Tracker.

Mobile Invest- Mobile Trading App

Mobile Invest is a premium trading application for mobile users which allows a trader to execute trades on the move as well as access stock market news, currencies, commodities, quotes of NSE & BSE and many more updates instantly. The app is voice-enabled and customers can place buy/sell orders with a single swipe.

ABTrade Platform- Web-based Trading Platform

It a comprehensive analytical solution that offers traders with real-time insights from the financial markets. It provides fundamental data for various asset classes and detailed analytics at the portfolio, brokerage and user framework level. Some of the major features of the platform are Option strategy trading tool, Consensus-Based Research (CBR), In-depth Stock Information and portfolio performance tracking facility from anywhere, anytime.

Portfolio Tracker

It is an integrated real-time Portfolio Tracker that allows traders to track and trade from a single interface. Other features of the tool include the facility to place orders, compare investments, access to reports on Sector-wise gain/loss, Profit & Loss, Capital Gains and Dividends. Customers can also monitor and compare the current NAV of different mutual funds.

Aditya Birla Money Trade Metri(S)Ks

It is an online trade analytics tool that conducts an in-depth analysis of your trading patterns using scientific parameters. It benchmarks your trade parameters against the best practices to help you make better trading decisions. The tool provides data on profit/loss trades, average profit per trade, the average loss per trade and insights into trade margin utilisation.

In addition to good trading platforms and tools, ABM also offers a free Call-and-Trade facility wherein customers can call and place an order request over the phone. The Call-and-Trade facility is available between 9 am to 11:30 pm.

Aditya Birla Money Pros (Advantages)

The following are the advantages of Aditya Birla Money. You must read Aditya Birla Money advantages and disadvantages before opening an account with Aditya Birla Money. Aditya Birla Money pros and cons help you find if it suits your investment needs.

  • Instant Paperless Account Opening facility
  • ABM offers 2 in 1 account which is Trading cum Demat account
  • ABM offers services like online investment in mutual funds
  • No Call and Trade charges
  • Fund transfer facility available from more than 11 banks
  • ABM offers Portfolio Tracker which is one stop shop for your entire portfolio
  • Widespread physical presence with 40+ branches and 800+ franchisee offices across India
  • Offers good trading platforms and tools


Aditya Birla Money Margin / Exposure

Aditya Birla Money leverage for intraday, delivery, options, currency and commodities.

Segment Margin
Equity Delivery Upto 5x with interest
Equity Intraday 15x for A & B grp approved stock, up to 40X on selected Nifty 50 stocks for Trade 40X product
Equity Future Upto 3x
Equity Options Nil
Currency Future 3x
Currency Options Nil
Commodity Future 4x
Commodity Options

Aditya Birla Money Ratings

Overall Rating Rated 2.7 stars 2.7/5
Fees Rated 2.8 stars 2.8/5
Brokerage Rated 3.1 stars 3.1/5
Usability Rated 2.5 stars 2.5/5
Customer Service Rated 2.8 stars 2.8/5
Research Capabilities Rated 5.0 stars 5.0/5

Based on 13 Votes by Aditya Birla Money Customers

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Aditya Birla Money Complaint

The number of Aditya Birla Money customer complaint received by the exchanges. The Aditya Birla Money consumer complaint report helps understanding the Aditya Birla Money Ltd quality and relibility of service.

Exchange Financial Year Number of Clients* Complaints**
NSE 2020-21 45,212 19
NSE 2019-20 43,387 32
BSE 2019-20 16,123 5
NSE 2018-19 41,090 63
BSE 2018-19 13,754 4
NSE 2017-18 54,857 48
BSE 2017-18 24,376 11
NSE 2016-17 40,316 57
BSE 2016-17 22,921 8
NSE 2015-16 39,497 45